DB

Dannyboy  /  Designer  /  Los Angeles, CA

Structure informs
every surface.

34.0522° N, 118.2437° W Scroll
( 01 )   Selected Work
01
DESCO
DTC Jewelry Brand  ·  2024–Present
UX/UIBrandE-Commerce
 02
Austin Winery
Structural + Spatial Design
ArchitectureStructuralSustainability
 03
AI Architecture
AI-Generated Material System
AI DesignComputationalFabrication
 04
Water Retention Tower
Climate-Responsive Highrise
SystemsUrbanClimate
 05
USFQ Agro-Ecological Facility
Modular Research Campus
ModularEcologicalGalapagos
( 02 )   Case Study — DESCO

2024 – Present  ·  Co-Founder & Designer  ·  New York City

DESCO LLC —
Built from zero.

A DTC jewelry brand conceived, designed, and scaled from the ground up — from visual identity to Shopify storefront to full paid media strategy. The result: a conversion rate 3× the industry average.

$40K+
Revenue, Year One
6%
Purchase Conversion Rate
700+
Completed Transactions

Campaign Video  ·  2025

Launch teaser produced for DESCO's Space collection. Directed, styled, and edited in-house — cut for Meta and Instagram Reels placement. Brief: alien aesthetic, intimate product close-up, brand logo reveal.

FormatVertical Short-Form
PlatformMeta · Instagram Reels
ProductAlien Grip Necklace

Best Sellers  ·  damndesco.com

#1 Spiked Star Chain #1 Spiked Star Chain worn
#1 Spiked Star Chain $109
Alien Grip Necklace Alien Grip Necklace worn
Alien Grip Necklace $139
Lightning Bolt Chain Lightning Bolt Chain worn
Lightning Bolt Chain $109
Gemstone Flip Necklace Gemstone Flip Necklace worn
Gemstone Flip Necklace $89
X Hercules Pendant X X Hercules Pendant X worn
X Hercules Pendant X $39
Interlock Necklace Interlock Necklace worn
Interlock Necklace $69
View full collection at damndesco.com ↗

DESCO began as a question: what happens when someone with a structural engineering and architecture background applies systems thinking to consumer product design? Every surface, every user flow, every ad creative was treated as a design problem with measurable outcomes.

The product line bridges masculine and feminine jewelry — a positioning gap identified through audience research and validated by a 6% purchase conversion rate, well above the 2–3% industry average.

Campaigns managed end-to-end across Meta Business Suite and Google Ads, with audience segmentation, creative testing, and ROAS analysis driving every iteration.

RoleCo-Founder & Designer
PlatformShopify
ChannelsMeta Ads, Google Ads
Industry CVR Avg2–3%
DESCO CVR6%  (3× Industry)
Revenue (Yr 1)$40,000+
Transactions700+
TimelineJuly 2024 – Present

Austin
Winery

A design studying the intersection of two structural systems, sustainability, form, and human interaction. Located on the Yates Ranch in Austin, TX — a valley site optimized for both viticulture and views. Two buildings for visitors and wine production are connected by bridges. The flowing roof acts as a water capture system and solar shading device.

SiteAustin, TX — Yates Ranch
ProgramVisitor Center + Wine Production
Key SystemsSolar Shading, Water Capture
StructureFlowing Roof, Column Grid
Aerial Model Axonometric

Aerial Model Axonometric — Full Site

Physical Model Interior Render

Physical Model Detail  /  Interior Render

Structural System Axonometrics

Visitor Building Floor Plan Processing Building Floor Plan

Visitor Building Floor Plan  /  Processing Building Floor Plan

Physical Model — Exterior + Interior Views

Site Plan Green Site Plan Dark

Aerial Site Plans

Sections I + II

AI-Generated
Architecture

An experimental design system in which materials depend on each other to generate form and function. Using Midjourney, Hugging Face, and other AI tools as co-designers, the project developed a system of interconnected "boulder" components — aggregated through Voronoi logic, lasercut acrylic, and 3D-printed infill — that collectively produce enclosures, waves, walls, and arches. Each unit informs the next; no component exists independently of the whole.

ToolsMidjourney, Hugging Face, Rhino
MethodsVoronoi Geometry, Aggregation Logic
MaterialsLasercut Acrylic, 3D-Printed Infill
TypologiesEnclosure, Wave, Wall, Arch

Physical Model — Illuminated Installation View

Interior Detail Blue Interior Detail Gold

Interior Model Details — Voronoi Acrylic + LED Illumination

Plan — Aggregation Layout

South Elevation  /  East Elevation

Boulder Typologies Exploded Perspective

Boulder Typologies I–IV  ·  Voronoi Infill Logic   /   Exploded Perspective — Aggregation, Structure, Fins, 3D Blocks

Water
Retention
Tower

A climate-responsive highrise that integrates cistern systems directly into its structural logic — capturing rainfall from impervious urban surfaces and redistributing it as a public resource. Structural arches double as cisterns, with each floor plate either fully or partially occupiable depending on the flood cycle.

ProgramClimate-Responsive Highrise
Key SystemsIntegrated Cisterns, Rainfall Capture
StructureConcrete Arch + Glass Curtain Wall
OccupancyFlood-Adaptive Floor Plates

Exterior Render — Storm Conditions

Interior Render I Interior Render II

Interior Renders I + II — Cistern Level

Section Axonometrics — Fully / Partially / Non-Occupiable

Floor Plans — Occupancy Levels

USFQ Agro-
Ecological
Facility

A modular research facility designed for the Galapagos highlands. Built from shipping containers and invasive timber species abundant on the islands, eliminating dependence on imported materials. The system accommodates seedbanks, labs, classrooms, greenhouses, and residences through a single adaptable structural logic — designed to be renewed every 20–30 years.

SiteGalapagos Islands, Ecuador
MaterialsShipping Containers + Invasive Timber
ProgramSeedbank, Labs, Classrooms, Residences
Strategy20-Year Adaptive Lifecycle

Exterior Collage — Site Context

Floor Plans — Ground / Second / Third Level

Detailed Systematic Section

Elevation

( 03 )   About

Engineering
precision.
Design
intuition.

I hold dual degrees in Architectural Engineering and Architecture from UT Austin's Cockrell School of Engineering and School of Architecture — graduating with honors at a 3.82 GPA. That training taught me to think structurally about everything: systems, flows, constraints, and the space in between.

That foundation now drives how I approach product design. I'm drawn to the intersection of user behavior and visual clarity — where what looks right and what works best converge into the same answer.

Outside of design, I've built brands from scratch, managed events for 600+ attendees, grown digital audiences to 245K, and co-founded a jewelry business that outperforms the industry conversion average by 3×. Based in Los Angeles.

Education

B.S. Architectural Engineering
University of Texas at Austin — Cockrell School
Honors Graduate  ·  GPA 3.82
B. Architecture
University of Texas at Austin — School of Architecture

Capabilities

UX / UI DesignSystems ThinkingBrand IdentityStructural AnalysisSpatial DesignAdobe Creative SuiteShopifyA/B TestingCROData AnalyticsRhino 3DAutoCAD
( 04 )   Contact

Let's
build
something.

danielclenney00@gmail.com LinkedIn (806) 433-5769